Websites

D&D London

I provided Art Direction for restaurant group D&D London, for the relaunch of their corporate site and all 21 of their restaurant sites. Content for the corporate site was based around the unique atmosphere and services in each, What’s On event guide and offers. New to the site was The Artful Diner magazine, with daily editorial content on food culture and the dining experience.

In addition to the main D&D London site were the 21 individual restaurant sites based on a flexible template along with a full eCrm delivery.

Each restaurant site can be found here http://www.danddlondon.com/restaurants

The examples sites shown are http://www.floriditalondon.com
http://www.launcestonplace-restaurant.co.uk

Project role
Art Direction

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FHM Xbox 360

A three month campaign joining FHM magazine with Xbox 360, to offer users the chance to win a trip around the world to dream destinations with the FHM Honeys.

The campaign tied in the promotion of forth coming Xbox games, which related to the activities the winners got to take part in, in each of the destination countries they would visit.

The multi language Flash site engaged users through weekly and monthly challenges to increase their points, which then increased their chances of winning.

Emails were used to drive return visits and maintain engagement. There was also the chance to gain further points by chatting up their favourite FHM honey.

A target of 12,000 registrations was set, 53,000 were achieved. Average brand engagement per unique visitor was 40 minutes.

Project role
Concepts, wireframing, user experience and lead design.

  • Site no longer live

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Greggs

High street bakers Greggs invited my previous agency STEEL to pitch for their digital account.

As a key member of the pitch team we won, then created the new websites using a phased approach to what would become an integrated and continuing digital strategy.

Channels included were websites, email, display advertising, viral videos and social media. The videos included here are from the pitch.

Project role
Concept, pitch, video, wireframing, user experience, art direction and lead designer across all platforms.

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BBC Worldwide

The BBC needed to improve their existing system for managing and tracking ad sales across their broadcast and digital platforms.

As art director and lead design we produced an internal site with calendars so members could manage the available ad slots around the world, across their different broadcast channels, websites and time zones. The site is also used to share audience insight and research for use in presentations and approaching their clients.

Project role
Wireframing, user experience, art direction and design.

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P&O Cruises

P&O Cruises wanted to create a site which emulated some of the on board events that are run for their kids clubs.

Appealing to a wide age range (2 to 17 years old) an interactive Flash sea world was made, which encouraged exploration to uncover hidden games and educational content.

Project role
Concept, wireframing, design, illustration and animation.

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Barts hospital

Barts needed a range of sites to promote their world leading range of products and services, to the local communities along with nationally for the products.

Leading the design, the sites where are made based off the same cms and widgets but skinned to provide each site with different branding and communication message to appeal to the various audiences.

Project role
Wireframing, user experience, art direction and design.

  • Sites are launching soon

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Perfect pizza

Looking to rebrand and increasing their business in a competitive market Perfect Pizza needed a new site along with all the print material.

I developed wireframes for their first ecommerce site. Having a simple ordering process while still operating within the existing epos system was essential. I also worked on creating the new brand with the team.

Project role
Wireframing, branding, design and animation.

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Illustration

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Email

About me

I’m an Art Director. I make digital things of all shapes and sizes. Ideas, concepts, designing, planning, talking to technical people or just colouring in, what ever it takes.

I have a relaxed and professional approach with clients along with a strong understanding of how to use creative alongside product, technology and target audiences, working either with a team or autonomously.

Long and short deadlines, multiple projects, high-pressure environments and fast turn arounds are no problem for me.

I have received a Revolution and BBC2 award along with a BAFTA nomination.

The fantastic opportunities I have had within the industry over twelve years has meant that I have extensive experience in;

• Branding and identity
• Brainstorms and concepts
• Strategy and planning
• Integrated campaigns and social media
• Wireframes and user flows
• Web design – AI, UX, UI and design
• eCRM
• Advertising – Online and print
• Storyboarding and video
• Illustration
• Direction of team members and studio structure

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